Wisconsin's Premier Outdoor Sports Shop
For 3 generations, Zeller’s has provided the best possible equipment for outdoor enthusiasts.
Our main goal is to provide the best possible equipment and the best possible prices all while giving the best customer service you could ask for. Our full-time staff has collectively over 90 year’s experience, and our part-time staff comes back year after year. What separates us from other sporting goods stores is our dedication to our sports. We only sell what we do, therefore we know all of our products inside and out.
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Our Products & Brands
Our main goal is to provide our customers with the best possible products and services. If you have any questions or are looking for something specific, please contact us and we will be happy to help!
Kayaks
Stand Up Paddleboards
Apparel
Alpine & Nordic Skis
Snowshoes
Snowboards
Updates & News
Latest from the Blog
Summer is FINALLY here!
Well, Memorial weekend has come and gone and it looks like there are finally some warmer temperatures in our forecast. You know what that...
Kayak Open House Saturday 6/4/22
Last weekend marked the start of summer. Come visit us this Saturday, June 4th for our open house. It’s the only day this year we are able to...
Here comes 2022 paddle season
Well, that winter sure flew by fast. Skis ski boots, and snowboards were pretty good for delivery. Clothing, bags, or anything that was stitched was...
21/22 Consignment Sale!
Our annual consignment sale is set for this year! The dates will be: Thursday, October 28th-Sunday, October 31. This is our largest event for the...
Kayaks have arrived!
The time has FINALLY come. New kayaks have started to arrive. Kayaks from Wilderness Systems and Perception are starting to show up. We are expecting...