Zeller's Ski and Sports

Wisconsin's Premier Outdoor Sports Shop

For 3 generations, Zeller’s has provided the best possible equipment for outdoor enthusiasts.

Our main goal is to provide the best possible equipment and the best possible prices all while giving the best customer service you could ask for. Our full-time staff has collectively over 90 year’s experience, and our part-time staff comes back year after year. What separates us from other sporting goods stores is our dedication to our sports. We only sell what we do, therefore we know all of our products inside and out.

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Our Products & Brands

Our main goal is to provide our customers with the best possible products and services. If you have any questions or are looking for something specific, please contact us and we will be happy to help!

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Alpine & Nordic Skis

Snowshoes

Snowboards

Apparel

Kayaks

Stand Up Paddleboards

Updates & News

Latest from the Blog

September 14, 2020

The consignment sale has been set

We have made a decision on how the consignment sale is going to operate: The sale will start on Thursday, October 22nd and run through Sunday, October...

By Zellers

August 21, 2020

What happened to Spring/Summer?

Never in my 25 years of outdoor retail would I have been able to imagine a paddle season like we had. In mid-March, we were forced to shutdown and we...