Wisconsin's Premier Outdoor Sports Shop
For 3 generations, Zeller’s has provided the best possible equipment for outdoor enthusiasts.
Our main goal is to provide the best possible equipment and the best possible prices all while giving the best customer service you could ask for. Our full-time staff has collectively over 90 year’s experience, and our part-time staff comes back year after year. What separates us from other sporting goods stores is our dedication to our sports. We only sell what we do, therefore we know all of our products inside and out.
Browse from home
Take a Virtual Tour of the Shop
Learn More About
Our Products & Brands
Our main goal is to provide our customers with the best possible products and services. If you have any questions or are looking for something specific, please contact us and we will be happy to help!
Alpine & Nordic Skis
Stand Up Paddleboards
Our annual consignment sale is set for this year! The dates will be: Thursday, October 28th-Sunday, October 31. This is our largest event for the...
The time has FINALLY come. New kayaks have started to arrive. Kayaks from Wilderness Systems and Perception are starting to show up. We are expecting...
All soft goods including jackets, pants and mid-layers are 40% off! Hard-goods are additionally on final mark downs. Come in while the getting is...
We have made a decision on how the consignment sale is going to operate: The sale will start on Thursday, October 28nd and run through Sunday, October...
Never in my 25 years of outdoor retail would I have been able to imagine a paddle season like we had. In mid-March, we were forced to shutdown and we...