Wisconsin's Premier Outdoor Sports Shop
For 3 generations, Zeller’s has provided the best possible equipment for outdoor enthusiasts.
Our main goal is to provide the best possible equipment and the best possible prices all while giving the best customer service you could ask for. Our full-time staff has collectively over 90 year’s experience, and our part-time staff comes back year after year. What separates us from other sporting goods stores is our dedication to our sports. We only sell what we do, therefore we know all of our products inside and out.
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Learn More About
Our Products & Brands
Our main goal is to provide our customers with the best possible products and services. If you have any questions or are looking for something specific, please contact us and we will be happy to help!
Kayaks
Stand Up Paddleboards
Apparel
Alpine & Nordic Skis
Snowboards
Snowshoes
Updates & News
Latest from the Blog
2024 Consignment Sale
2024/25 Consignment Sale! The dates are set for our 24/25 Consignment Sale. The sale will be Friday, October 25th through Sunday, October 27th....
Now hiring for 24/25 season!
We are now accepting applications for the 2024/25 season. You can stop in to fill out a paper application or fill out one online...
23/24 Consignment and Pre-Season Sale
Time to get ready for our annual consignment and pre-season sale. Our annual consignment sale is set for this year. The dates will be: Friday, October...
2023 Summer open house
The weather sure hasn’t been Springlike. Nonetheless, warmer temperatures and sunny days will be coming and this week is the only chance to get...
22/23 Consignment and preseason sale!
Back for another year, our annual ski consignment and preseason sale will be Friday, October 28th-Sunday, October 30. (Hours Friday 10-7,Saturday...
