Wisconsin's Premier Outdoor Sports Shop
For 3 generations, Zeller’s has provided the best possible equipment for outdoor enthusiasts.
Our main goal is to provide the best possible equipment and the best possible prices all while giving the best customer service you could ask for. Our full-time staff has collectively over 90 year’s experience, and our part-time staff comes back year after year. What separates us from other sporting goods stores is our dedication to our sports. We only sell what we do, therefore we know all of our products inside and out.
Browse from home
Take a Virtual Tour of the Shop
Learn More About
Our Products & Brands
Our main goal is to provide our customers with the best possible products and services. If you have any questions or are looking for something specific, please contact us and we will be happy to help!
Alpine & Nordic Skis
Snowshoes
Snowboards
Apparel
Kayaks
Stand Up Paddleboards
Updates & News
Latest from the Blog
End of the Season Sale!
All soft goods including jackets, pants and mid-layers are 40% off! Hard-goods are additionally on final mark downs. Come in while the getting is...
The consignment sale has been set
We have made a decision on how the consignment sale is going to operate: The sale will start on Thursday, October 22nd and run through Sunday, October...
What happened to Spring/Summer?
Never in my 25 years of outdoor retail would I have been able to imagine a paddle season like we had. In mid-March, we were forced to shutdown and we...
Hello Spring!
Today the 1st shipment of kayaks and S.U.P.s arrived this morning. It’s hard to believe it, but I guess we’re going to have to say goodbye to...
Regional On-Snow Demo
Today was our regional on-snow demo. It’s an excellent chance to go from model to model to see how comparable models perform versus each other. I...