Wisconsin's Premier Outdoor Sports Shop

For 3 generations, Zeller’s has provided the best possible equipment for outdoor enthusiasts.

Our main goal is to provide the best possible equipment and the best possible prices all while giving the best customer service you could ask for. Our full-time staff has collectively over 90 year’s experience, and our part-time staff comes back year after year. What separates us from other sporting goods stores is our dedication to our sports. We only sell what we do, therefore we know all of our products inside and out.
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Our Products & Brands

Our main goal is to provide our customers with the best possible products and services. If you have any questions or are looking for something specific, please contact us and we will be happy to help!


Stand Up Paddleboards


Alpine & Nordic Skis



Updates & News

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If you have questions about our products or services, or are looking for something specific, we’d love to hear from you!