For 3 generations, Zeller's has been providing the best possibleequipment for outdoor enthusiasts. We have been selling downhill and cross country skis since the 1950's. We were quick to jump on the snowboard wagon in the early 90's. In the late 90's, we dove into the kayak business and are now one of the largest specialty paddle shops in Northeastern Wisconsin.  We offer the only on water location in the area. In 2009 we started selling S.U.P.'s (Stand Up Paddle boards) and are watching that grow exponentially every year.  

Our main goal is to provide the best possible equipment and the best possible prices all while giving the best customer service you could ask for. Our full-time staff has collectively over 90 year’s experience, and our part-time staff comes back year after year.

What separates us from other sporting goods stores is our dedication to our sports. We only sell what we do, therefore we know all of our products inside and out.